Privacy Policy

LOAK Inc. Privacy Policy

Last Updated: March, 10, 2023

LOAK Inc. (“LOAK”, “we”, “us”, “our”) provides a platform enabling users to interact, experience and collect NFT-based rewards or merchandise in an augmented reality. This Privacy Policy (“Policy”) describes how we collect, use, and disclose certain personal information obtained when you download or use our mobile software application, (the “LOAK App”), visit our website at, (the “Site”) or when you communicate with us in connection with our services (collectively, the “Services”). By using our Services, you are agreeing to the terms of this Policy.

Information We Collect

We collect personal information directly from you when you use our Services. We automatically collect certain information about you and your computer, smartphone, or other such device when you access, use or interact with our Services. We may also collect information about you from our partners, service providers, and other third parties, such as social media companies.

LOAK App. If you download, access or use the LOAK App, we may process the following personal information about you:

·      Contact information such as your name, email address, address or any other information that you choose to provide when you register for the LOAK App;

·      Location information such as your precise geographical location;

·      Demographic information such as your age and gender;

·      Profile information such as your social media username;

·      Device information such as your browser, device, originating URL and referring domain;

·      Purchasing information such as your purchasing preferences and locations;

·      Usage information, such as information about how you use the Service and interact with us; and

·      Inferences drawn from any of the above.

Other personal information collected through use of the Services. We collect information automatically when you use the Services, including when you browse our Site. To the extent you use certain features of the Site, such as the “Contact” or “Work with Us” feature, we will collect the personal information you provide to us, which may include your name, email address, or any additional personal information that you choose to provide us.

Job applicants. When you submit a job application, we will collect your personal information. The categories of information we may collect include your full name, email address, phone number, resume, work history, and other information about you personally and your employment history.

Server logs. Server logs automatically record information and details about your online interactions with us. For example, server logs may record information about your visit to our Site on a particular time and day and collect information such as your device ID and IP address.

Cookies. We also use cookies on the Services. Cookies are small files that are stored on your device through the Site. A cookie allows us to recognize whether you have visited before and may store user preferences and other information. For example, cookies can be used to collect or store information about your use of the Services during your current session and over time (including the pages you view and the files you download), your device’s operating system, your IP address, and your general geographic location. If you do not want your information to be collected through cookies, you can change the preferences in your Internet browser. Some website functionality may not work properly if your browser does not accept cookies.

Pixel tags. A pixel tag (also known as a web beacon, “web bug”, clear graphics interchange format (GIF), pixel, or tag) is an image or a small string of code that may be placed in an advertisement or email. It allows companies to set or read cookies or transfer information to their servers when you load a webpage or interact with online content. For example, we or our service providers may use pixel tags to determine whether you have interacted with a specific part of our Services or whether you have opened a particular email.

SDKs and mobile advertising IDs. Our Services may include third-party software development kits (“SDKs”) that allow us and our service providers to collect information about your activity. In addition, some mobile devices come with a resettable mobile advertising ID (such as Apple’s IDFA and Google’s Advertising ID) that, like cookies and pixel tags, allow us and our service providers to identify your mobile device over time for advertising purposes.

Third-party plugins. Our Services may include plugins from other companies, including social media companies. These plugins may collect information, such as information about the pages you visit, and share it with the company that created the plugin even if you do not click on the plugin. These third-party plugins are governed by the privacy policies and terms of the companies that created them.

Third-party online tracking and behavioral advertising. We also may partner with certain third parties to collect, analyze, and use some of the personal and other information described in this section. For example, we may allow third parties to set pixels and mobile advertising IDs through the Services. This information may be used for a variety of purposes, including Site and LOAK App analytics, as discussed below (see the section entitled “With Whom and Why We Share Your Information”).

Aggregated and deidentified information. From time to time, we may also aggregate or de-identify information about your use of our Services, such as the pages you visit or your transactions, and share that information with third parties. Such aggregated information will not identify you personally.

How We Use and Process Your Information

LOAK uses the information that we collect for a variety of purposes. Our legal bases for processing your personal information are: 1) our legitimate interest in running and maintaining our business; 2) performance and fulfillment of our contracts; 3) your consent; and 4) compliance with our legal obligations. In many instances, more than one of these legal bases apply to the processing of your personal information.

The primary purpose for which we collect information is to provide you with our Services. Other purposes for which we use your information include to:

·      Respond to your inquiries and provide you with support;

·      Market information about our Services on topics that we believe may interest you, including newsletters, updates, or other communications, including promotional emails and interest-based advertising;

·      Evaluate employment applications and contact you regarding potential employment;

·      Monitor and analyze usage and various features of our Services and trends, and to personalize and improve our Services and our users’ experiences on our Services, such as content, or features that match their profiles or interests, and to increase the functionality of our products or Services;

·      Deliver confirmations, account information, notifications, and similar operational communications;

·      Comply with legal and/or regulatory requirements; and

·      Manage our business.

With Whom and Why We Share Your Information

We share your information with other parties for a variety of purposes related to the operation of our business, as described below.

Our partners. We share your personal information with our partners to provide you with our Services and so that our partners can provide you NFT-based rewards or merchandise.

Third-party service providers. LOAK also uses third-party service providers that perform services on our behalf, including web-hosting companies, mailing vendors, analytics providers, transaction processing and other similar services. These service providers may collect and/or use your information, including information that identifies you personally, to assist us in achieving the purposes discussed above.

Analytics. We partner with certain third parties to obtain the automatically collected information discussed above and to engage in analysis, auditing, research, and reporting. These third parties may use web logs or web beacons, and they may set and access cookies on your computer or other device. In particular, the LOAK App uses Google Analytics to help collect and analyze certain information for the purposes discussed above. You may opt out of the use of cookies by Google Analytics here.

Interest-based advertising. The Services also enable third-party tracking mechanisms to collect information about you and your computing devices for use in online interest-based advertising. For example, third parties, such as Facebook, may use the fact that you visited our Site or LOAK App to target online ads to you about our Services. In addition, our third-party advertising networks might use information about your use of our Services to help target advertisements based on your mobile activity in general. For information about interest-based advertising practices, including privacy and confidentiality, visit the Network Advertising Initiative website or the Digital Advertising Alliance website.

The use of online tracking mechanisms by third parties is subject to those third parties’ own privacy policies, and not this Policy. If you prefer to prevent third parties from setting and accessing cookies on your computer or other device, you may set your browser to block cookies. Additionally, you may remove yourself from the targeted advertising of companies within the Network Advertising Initiative by opting out here, or of companies participating in the Digital Advertising Alliance by opting out here. Although our Services currently do not respond to “do not track” browser headers, you can limit tracking through these third-party programs and by taking the other steps discussed above.

If you use the Services through your mobile device, you may also opt-out of interest-based by adjusting the advertising preferences on your mobile device. You may further opt out for companies that participate in the Digital Advertising Alliance's AppChoices tool by downloading it here and following the instructions on the website.

Legal purposes. We also may use or share your information with third parties, including government agencies or other regulatory bodies and law enforcement officials, when we believe, in our sole discretion, that doing so is necessary:

·               To comply with applicable law, including, a court order, subpoena, or other legal process or otherwise cooperate with appropriate law enforcement or regulatory investigations;

·               To investigate, prevent, or take action regarding illegal activities, suspected fraud, violations of our terms and conditions, or situations involving threats to our property or the property or physical safety of any person or third party;

·               To establish, protect, or exercise our legal rights or defend against legal claims; or

·               To facilitate the financing, securitization, insuring, sale, assignment, bankruptcy, or other disposal of all or part of our business or assets.

We never sell your personal information.

Your Rights and Choices

If you are subject to the General Data Protection Regulation (“GDPR”), you have various rights in relation to your personal information, including:

·      Right of access. You have the right to ask us for copies of your personal information.

·      Right to rectification. You have the right to ask us to rectify personal information that you believe is inaccurate.

·      Right to restrict processing. You have the right to ask us to restrict the processing of your personal information in certain circumstances.

·      Right to erasure. You have the right to ask that we delete your personal information. We are not obliged to do so in the event that we need to retain such data in order to comply with legal obligations or to establish, exercise or defend legal claims.

·      Right to data portability. For personal information that you have given us, you have the right to ask that we transfer such information to another organization or ask for such information in machine readable format.

·      Right to object to processing. You have the right to oppose to processing of your personal information in certain circumstances.

·      Right to withdraw consent. If you have consented to our processing of your personal information, you have the right to withdraw your consent at any time.

·      Right to lodge a complaint. You also have the right to lodge a complaint with the local data protection authority if you believe that we have not complied with applicable data protection laws.

For your privacy and security, we may require verification of your identity before responding to your request(s).

If you want to learn more about the personal information that we have about you, or you would like to exercise your rights, please contact us by email at

Email Communications and Opting Out

Email is an important communications channel between LOAK and you. If you receive an email from us about a product or service, you may unsubscribe to future emails about that product or service by following the instructions in the email message. You may also opt out of by emailing us at

External Links

Our Services may contain links to third-party websites. If you use these links, you will leave our Services. We have not reviewed these third-party sites and do not control and are not responsible for any of these sites, their content, or their privacy policy. Thus, we do not endorse or make any representations about them, or any information, software, or other products or materials found there, or any results that may be obtained from using them. If you decide to access any of the third-party sites listed on our website, you do so at your own risk.

Data Security

We employ physical, technical, and administrative procedures to safeguard the personal information we collect online. However, no website is 100% secure, and we cannot ensure or warrant the security of any information you transmit to us or through the Services, and you transmit such information at your own risk.

Data Retention

We retain personal information about you necessary to fulfill the purpose for which that information was collected, as specifically limited by the policies outlined above, or as required or permitted by law. We do not retain personal information longer than is necessary for us to achieve the purposes for which we collected it. When we destroy your personal information, we do so in a way that prevents that information from being restored or reconstructed.

International Transfers

The information that we collect through or in connection with the Site is transferred to and processed in the United States for the purposes described above. We may also subcontract the processing of your data to, or otherwise share your data with, affiliates or third parties in the United States or countries other than your country of residence. The data-protection laws in these countries may be different from, and less stringent than, those in your country of residence. We comply with all applicable laws when transferring your data from one jurisdiction to another. By using the Services or by providing any personal or other information to us, you expressly consent to such transfer and processing.


Our Services are directed at individuals over the age of 16. We do not knowingly collect personally identifiable information or personal data, as defined in GDPR, from children under the age of 16.

Updates to this Policy

LOAK reserves the right to modify its Policy at any time, for any reason. LOAK will post all such changes on the Site. We encourage you to review this page periodically to review the current Policy in effect.

How to Contact Us

When LOAK provides services to a partner, it will act as data processor with respect to the data you share with that partner. Please refer to that partner's privacy policy for more information on how your data is processed.   If you are an end user in the European Economic Area, LOAK acts as data controller with respect to your personal data.

Should you have any questions or concerns about this Policy, you can contact us by sending us an email or at:

Loak Inc.

2150 Shattuck Ave, Penthouse

Berkeley, CA 94704